Another vision of regional coverage

A rather worrying interviewe given to journalism.co.uk by former Northcliffe digital multimedia specialist Nick Hewitt who is pessimistic about the regional and local newspaper industry

Two quotes struck me.Firstly his vision of local publishing

It wouldn't surprise me if within the next three years at least 50 per cent of local titles are just printed in one large area, with an insert put into them that tries to make them as local as possible,"

and secondly on advertising

Newspaper advertising has never been particularly effective Gone are the days where we say we don't know what's happening with it and people will spend the money on it."

But he says

the effectiveness of online advertising is equally worrying: "We know now, because we can measure it digitally, and quite frankly, it's very very poor.