Sarah tells the site that
publishers would rather invest to boost their headline ABC print circulation figures than in digital developmentadding that
“To my knowledge, there has been no interest whatsoever from any ad team in any publisher in what is being sold in digital editions. It’s a chicken and egg situation because there’s not enough critical mass to sell. But we have to start somewhere.”
This is not the first time that I have heard this in the past few months.There have been a few speakers here at UCLAN who have alluded to the fact that ad salesman do not "get the web" being able to sell print content but not being able to translate that enthusiasm to online content.
1 comment:
Interesting content.
Just wanted to share some information that I came across in a few articles discussing about recession and how we can adopt a different marketing strategy to promote our business. It’s quite eminent that most of the advertisers and businesses are taking to online advertising medium since the Internet has now become a necessity to reach global audience. However, even today there is still a huge chunk of people who do not access Internet and to reach this segment of the society; we can rely on the print media. This in fact would be a great choice for anyone whether they are looking out for global, national or local exposure.
Since the economies are now at the bring of recession, it’s a good idea to consider print media as well in the marketing mix so that you can extend your reach further to get additional traffic to your website or business. You can try a blend of online and print advertising through a reputed ad agency that can help you professionally.
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