It is called Newssift and is essentially a news aggregator service.
Interesting though that the usual FT brand of pink is nowhere to be seen.
The site says that
Newssift streamlines the process of search and search refinement to help users become more informed. Moving beyond simple keyword search, Newssift offers search based on meaning, relationships and business themes. Content is aggregated and annotated by editors to ensure relevant and deep analysis of global business news. Newssift allows you to know before you go.adding that it is
A next generation vertical search tool, searches are based on meaning and relationships, moving beyond traditional keyword search.
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