Will Burnham come to the media's rescue?

Culture Secretary Andy Burnham is interviewed in this morning's Times and seems prepared to come to thr rescue of our embattled media companies.

Rules restricting mergers of local newspapers could be eased, more government and local authority advertising could be pushed their way, and new models of ownership will be examined.
The Government will also study how the industry can modernise and become part of the digital communications age.

He also outlines how the BBC can be used in the process

rather than compete against each other with scarce resources in a particular area the local paper, the BBC station and other radio and television outlets should work together. “We should be looking at public-private partnerships. The BBC could provide sound and images to the website of the local paper. Newspapers can provide information for BBC websites. All of them could work together providing a service under the trusted banner of the local paper.

Its good stuff but now let us see how it can be put into practice