Saturday, April 11, 2009

The indecent, the uninteresting, and the unwatchable-will You Tube survive?


Apparently You Tube is doomed.

Benjamin Wayne writing at the Silicon Valley insider believes that it

has reached the zenith of its meteoric rise; and Icarus-like, wings melting; is spiraling back to earth.


The buisness model he argues that would see more and better rates for online advertising is flawed whereas

the videos YouTube is already monetizing represent the best content available, with diminishing returns as they reach deeper and deeper into a repository rife with copyright violation, the indecent, the uninteresting, and the unwatchable


And this is the main problem summed up

far more user-generated content than professional content makes its way onto the site, which means that while costs grow linearly, non-monetizable content is growing geometrically as compared against the monetizable content that YouTube really wants and needs to survive. This means less and less of YouTube’s library will be revenue-contributing, while the costs of delivering that library will continue to grow.

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