Journalism can’t afford repetition and production anymore.

Journalism is no different to any other industry.Whether it is converting metal into product or adding service in a hotel it is all about adding value if you want to make money


Every day, with everything they do, the key question for journalists and news organizations in these tight - that is, more efficient - times must be: Are you adding value? And if you’re not, why are you doing whatever you’re doing? writes Jeff Jarvis over at his Buzz Machine blog

and he adds

Journalism can’t afford repetition and production anymore.

I totally agree with his words

The only way to stand out is to add unique value and quality. My advice in the past has been: If you can’t imagine why someone would link to what you’re doing, you probably shouldn’t be doing it. And: Do what you do best and link to the rest. The link economy is ruthless in judging value.