Tuesday, April 14, 2009

Media moguls—journalism moguls,need two sets of skills.

They have to be able to select and package material from the world in a way that gives it order and narrative drive and swagger. They also have to forge, through creativity, cunning, and force, a set of arrangements with customers, competitors, governments, advertisers, production facilities, and distribution networks which can generate a lot of money.


So writes Nicholas Lemann in the New Yorker

HT-Neil McIntosh

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