Sunday, April 26, 2009

The power of old media is waning. But it is still the only way for making a star.

We are hearing a lot about how the power of You Tube and the Web has got Susan Boyle inot the position where she has seemingly taken over on both sides of the Atlantic.

Is this the power of the Web?

Not necessarily says Chris Dillow writing at his Stumbling and Mumbling Blog

Ms Boyle has become an overnight star in the US - something not achieved by many British singers even with huge record company backing. It’s tempting to say this shows the power of the web; that Youtube clip has gone viral.
But in another sense, it shows the impotence of the web. The web did sweet FA to bring Susan Boyle to initial public attention. Instead, she got her break through very old media - a TV talent show. and adds that

the power of old media is waning. But it is still the only way for making a star.

No comments: