Study suggests online only

A study by London's City University suggests that if newspapers go to an online only model it will adversely effect profitability.(via Journalism.co.uk)

The case study is built on the Finnish financial daily Taloussanomat which took the decision to go digital only and discovered

a 22 per cent drop in unique users and 11 per cent fall in page impressions.

along with

The title's revenue has decreased by 75 per cent over the same period, because of the loss of print advertising,