Tuesday, May 26, 2009

The blunt logic of online strategy

Maybe this American publication has got the balance right between online and print?

The Arkansas Democrat-Gazette is selling more weekday copies than a decade ago and the reason could be that they've been giving free access to their Web sites only to people who subscribe to the printed edition.

Via Huffington Post

The blunt logic is starting to resonate with many newspaper publishers, who are preparing to erect toll booths on parts, if not all, of their Web sites. They hope the switch brings in more online revenue and gives print subscribers another reason to keep buying the newspaper.

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