consumers are growing more accustomed to spending small amounts of money casually for digital content

There is an interesting piece in the Ft this morning looking at the increasing amounts of small transactions that are taking place across the web.

Consumers’ growing willingness to pay small dollar amounts is matched by a payments infrastructure that is finally robust enough to accommodate demand.

and adds that

Consumers’ growing willingness to pay small dollar amounts is matched by a payments infrastructure that is finally robust enough to accommodate demand.

This is an excellent example of how the web can be used to monetise transcations in a way that though insignificant to the individual can soon add up for the corporate entity

Analysts say consumers are growing more accustomed to spending small amounts of money casually for digital content.