The power of print key findings

Poynter Online carries a summary of the meeting of new executives in Barcelona this week to explore "the power of print."

These were some of its key findings

1. Since consumers "will choose the cheapest available product with comparable value," the potential to capture even two-thirds of what's charged for news in print is severely limited by widespread availability of free news online.

2. Although most consumers say they're most interested in general news, that's not the news they're inclined to pay for. Highest potential for paid-for news involves "specialized, targeted and relevant information."

3. Consumers are more inclined to pay for news provided by "high value, topic-specific publications (as opposed to) newspapers providing general news only."

4.Readers of online news "expect to be part of the intellectual debate and to be able to contribute to 'their' newspaper, both in terms of commenting on stories and in providing content."