Should bloggers get paid?

There is an interesting piece by Josh Bernoff who looks at the issue of bloggers and the ethical problems of product promoting and payment

Some bloggers are journalists, and some others act like journalists -- those will adhere to tight ethical standards on gifts. Other bloggers will take money to write anything, and have no credibility -- you don't want to pay them, since no one believes them.

he writes but as in traditional journalism there is a very fine line between the two.

there's a whole class of people now with a following, bloggers who just write what they believe. These bloggers are already reviewing products in exchange for loans or donations of sample products. Bloggers gotta eat, too. Should they take cash to write about products? Should you pay them?