Twitter and journalism down under

Mark Glaser takes a look at how Australian journalists are using twitter over at Mediashift.

The twitter platform he says has been Incorporated into the mainstream news services with coverage of the Victorian bush fires and more recently the flooding on the North East coast.

But there has been resistance,the medium being described as not being journalism.

However

Professional journalists are using Twitter to enhance and augment traditional reporting practices. It's another tool in their kit and many journalists,

and

image conscious journalists are gaining awareness of Twitter's power as a branding and marketing tool.

as well as its value in interacting with the audience and as he says

subverting the increasingly dominant modern PR machine.