Advertising downturn will accelerate the move to digital

A rather downbeat report on advertising from Pcw is reported in the FT this morning.

the UK’s television advertising market will resume growth after 2010 but may not surpass 2008 levels until after 2013.

But the report adds the current slump may well accelerate the move to the digital advertising platform but

that will not be enough to offset the decline in traditional businesses.

although

the move to digital advertising, with greater scope for targeting specific groups, allowed advertisers to be more efficient in their spending.