Monday, June 01, 2009

BGT viewing figures-do they herald a return of mass viewing?


Back to the 1970's is most certainly the vogue at the moment.Recession,the rise of the political right and industrial action but now after Saturday night another throwback to the decade.

ITV's Britain's got talent attracted over 18m viewers in the return to the mass viewing phenomena that most pundits thought had gone away.

Personally I have not watched the show but hats off to ITV who in the face of its many problems and propelled by the Susan Boyle experience,appears to have hit on a winning formula.

What makes the figures more remarkable is that it is a Saturday night and occurred in the midst of a heatwave.

The recession,no doubt,has played its part.I wonder how many of those viewers were around at friends houses,having bought their food and drink in the supermarket rather than being watched at the local pub?

The cusp of a new viewing experience or a successful one off?

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