Tuesday, June 30, 2009

The criteria needed for community to take off

What has happened to the deluge of community and local sites taking the place of traditional media?

Paid Content's Patrick Smith writes that

the usual uncoordinated rag bag of amateur and semi-pro bloggers is still persevering around the country, start-ups are even still trying to make a business out of the hyperlocal dream. But there are no such successes in my area, and chances are there aren’t in yours either.


For Patrick things need to be in place for the revolution to occur which include:

1.more partnerships between local amateurs and big-brand newspaper proprietors, who have the platform, technology and commercial clout to create editorial products communities will embrace.

2.The proper rewarding of community contributors by the media groups.

3.The big city papers should stop competing with the nationals.

4.That local contributors should get together instead of competing

5.that they should offer unique content

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