A novel idea in charging more for online

The Nieman Lab carries a report of a business model that is rather unusual in the world of paywalls.

The Newport Daily news is

charging more to read the paper online than in print. Quite a bit more, in fact. The idea: Charge enough for the online content that the paper-and-ink product looks a lot more attractive. Don’t undercut your primary product with a free alternative that doesn’t make you money. And provide an online edition for those customers who have a compelling reason to pay for content.

A very similar strategy to that which Simon Kelner was keen to promote when he came to speak at Uclan earlier this year in fact.Will it work?

We will wait and see,there is a 30 day trial at the moment for a free version,the crunch will come when readers see the paywall

Ht-Martin Stabe