Now here is a novel way of using a newspaper for advertising.

Editor's Weblog report that

The Zimbabwe newspaper, the Zimbabwean has taken a truly innovative approach to advertising. Its sales campaign used the troubled African nation's bank notes, rendered almost worthless by extreme inflation, to make billboard advertisements. The project has been honoured with the prize award in the outdoor category of the Cannes Lion Advertising Festival, while the campaign won a Gold Lion in the media section.