Tweetdeck is more than an aggregator says founder

Iain Dodsworth,the founder of Tweetdeck gives an interview to the folks at Paid Content and sees the device's

business model not just as a real-time tweet aggregator but of the wider web.

He is relying on its continued growth of users to

find the revenue streams that are small now but have potential to scale

but is not keen on advertising.

Personally I hate that, it’s awful. A lot of people have said ‘just put a big banner ad at the top, you’ve got a great big gap there…’ but that’s horrible for the users… We’d end up with a userbase of 10 people and you can’t monetise that.