Wade's new appointment

Rebekah Wade's appointment as the new CEO of News International has been met by surprise not so much because of who,but because of the timing.

It had been assumed that she was stay at the Sun until the next election,but in a sign that the Murdoch's were not prepared to wait another 12 months to develop their new model for news.

As Paid Content points out though,

Wade will certainly have her work cut out developing it

They have identified three areas which she will have to focus on

1.Generating a workable model for paid content.

2.Increasing the return on investment from News International's new media projects.

3.to monetise new readers,paying special attention to those of the Sun and the NOTW who have been lured by discount pricing.