Why advertisng is a failure

Jeff Jarvis writes some reflective words on the role of advertising into today's internet business model.

Starting with the premise that advertising is in fact a failure

Ideally, a company offers a great product or service that its customers love, talk about, and sell to each other. It's when that fails that you need to advertise.

the internet means that

Selling scarcity in advertising - limited time, space, or eyeballs - is outmoded now that we have a medium that creates an abundance of connections with people; that enables relationships instead of mere messaging.