Thursday, July 02, 2009

24 hour news-Is it time to differentiate the product?

Rolling 24 hour news channels drive the news agenda. They are on permanently in newsrooms, government and business offices. Every country used to have an airline as a symbol of national pride, now they have a news channel.


Writes Charlie Beckett at his Polis blog and argues that it is time to differentiate some of the product.

He has some valuable experience in this being a producer at the launch of News24 which he says

By the time it got on air was much more like Sky News and within a year it was entirely the same.

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