The paper reports that
US mutual fund Vanguard, which announced its arrival to the UK market in February, has a Facebook page with more than 2,300 members. Its ‘Simple Truths’ section includes videos offering tips on saving, while the firm also provides links to its Vanguard Blog, careers section and future events such as webcasts.
The sector sees social media as a way of reaching people and listening to people by building up a loyal following.
But a word of warning
Managers in the US and Europe are prohibited from posting material that could be deemed as giving financial advice. This, in turn, has an effect on what messages can be relayed via social networking sites.
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