Friday, July 24, 2009

Can Twitter provide a monetising platform?

Journalism.co.uk's Judith Townend attended Alan Rushbridger's talk to the British Academy on Wednesday night and I was interested in his comments on monetisation and twitter

The question of how you monetise those 900,000 [followers] is deeply interesting, but that's not my job - I do think you've got those 900,000 people coming voluntarily - you've got to think what would they pay for?" he said.
"Who would those 900,000 technology people most like to spend time with? Let's say it was Steve Jobs. Is he the most interesting man in technology, I don't know, but let's say he is.
and as Judith continues

Providing specialised information and journalism in the online community, is a way forward he believes: "I don't know if they're [Guardian journalists] experts, but they're specialists, and I absolutely think the role of specialists on the Guardian is crucial,"

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