Companies are reaching bloggers through social media

One of the major findings of a global study of bloggers is that corporations are taking them more seriously.

The survey by PR agency Text 100 as reported by Shel Holtz says

bloggers have grown in importance to corporations, measured by the increased outreach by businesses and their PR people. And the vast majority of these bloggers want companies and their PR people to reach out to them. While awareness of social media releases avaries from market to market, among those who know what they are, they’re perceived favorably.

There is evidence that companies are disseminating information out to bloggers using social media techniques and as Shel adds

this makes tremendous sense, given the disdain bloggers expressed for traditional press releases and their preference for incorporating images, video and audio into their posts. Social media releases (among many other things) make it easy to cherry-pick and embed multimedia assets into posts which, in turn, makes it easy for a blogger to customize the post to his audience rather than regurgitate the same text-based release that everybody else is copying and pasting.

Ht-Sarah Hartley