Paul Bradshaw on the importance of linking

Paul Bradshaw has done a quick round up of media organisations failure to link directly to the report on social mobility which was published earlier this week.

Why is it important

Firstly, Google will rank a page more highly if it includes more outgoing links.
Secondly, people will return to your site more often if they know they can expect useful links.

As Paul says and I totally agree

So get your act together, please.