Specialise and differentiate in the current job market

Some really useful comments picked up by Journalism.co.uk's Amankwa Annorbah-Sarpei from an industry gathering this week.

They concerned the current job market for journalism students and included the following

The nature of the media landscape has changed 'beyond recognition' with the advent of online publishing and new technologies

,

according to Nicholas Brett, editorial director of BBC Magazines adding that

Tools that were exclusively held and kept by a certain group of professionals are now owned by all of us, we are all content makers," he said, urging students to embrace this new 'democratic market' by becoming experts at everything.

And this from Terry Mansfield, former director at Hearst Corporation,

"If you want a job you have to create something that's special about you,prospective journalists should look to specialise and think of how to make their work relevant to the consumer,