They are talking about not for profit journalism which
with new nonprofit newsrooms launching every month. Many are doing the kind of difficult work that for-profit newspapers are shirking — investigative, enterprise, watchdog and explanatory journalism. It’s the good stuff we need to keep democracy working.
Driven by the current economic circumstances in the industry
The economics makes socially responsible journalism a public good — the kind of thing that we value as a society, but none of us is willing to pay for individually.