Tuesday, August 18, 2009

Nearly a newspaper success story?

Kristine Lowe reports a quite remarkable phenomena from Denmark where in her own words

Danish local paper Randers Amtsavis is unable to deal with the rush of new subscribers,

Almost 2000 new subscribers since mid-July is forcing the paper to meet subscription requests with the following message: "We're sorry, we can't give you the newspaper straight away, but we can put you on a waiting list".

But here is the catch

, the comments reveal that these are not really new subscribers, but rather old subscribers who left the paper in droves when it changed from being a morning to evening paper five months ago, and are now returning after the paper swapped back to being a morning newspaper

Nearly a newspaper success story?

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