Friday, August 07, 2009

News organizations need to be guided by economics, not emotion or nostalgia, as they seek a business model for the future.

With all the talk in the media returning to the subject of paid content,this post took by interest (via Joanne Geary).

The reason is that the laws of economics are ruthless and the sole arbiter of the marketplace. They don't bend to what you want or feel entitled to.


and continues

Price is determined by the UNIQUE value your product provides TO THE CONSUMER. Both parts of the equation matter: how useful/valuable is it to the consumer, and could the same value be obtained elsewhere for less?

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