Sky closes its unproductive web pages

An interesting decision from Sky yesterday as it revealed that it would be shutting down part of its web site after a review of its online presence.

As Media Guardian reports

The axed websites – money & property, dating, careers, stars, life & style, MyKindaPlace and Monkeyslum – have been hit by the advertising downturn. They account for less than 0.5% of the total inventory on Sky.com, according to the company.

The company says that it will focus instead on its more profitable sites