Friday, August 28, 2009

TV advertising no longer sustainble

The head of one of Europe's biggest TV stations believes that advertising will no longer sustain television's revenues.

Gerhard Zeiler, chief executive of RTL will tell delegates at Edinburgh’s International Television Festival that

Free broadcasters need to look into paid alternatives and consolidate. reports the FT this morning and adds that

Free television remains important for advertisers; millions of viewers still tune in to watch hit shows. But there is a need to explore alternatives. Paid channels focused on sport or film, and micropayments for video on demand, are two possibilities.

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