Tuesday, September 08, 2009

Economist magazine will introduce a paywall model

Much touted,the Economist has announced that it is looking at plans for its new paid for model.

Media week reports that

Yvonne Ossman, publisher of The Economist in the UK, revealed to Media Week that the brand would move to a paid-for content model, following the completion of a review.
adding that it

marks something of a reversal for the brand, which, in 2007, moved to a predominantly free model.
It had previously provided a mix of paid-for and free content, before deciding to make its content free on its homepage in September 2006.


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