Tuesday, September 01, 2009

Newspaper success story.

Newspapers are not dying the world over but it appears that you have to look to the Indian Sub continent for success.

The FT reports that

Dainik Jagran, a Hindi language daily, has a circulation of more than 17m and a readership of 54.5m in India, according to the latest Indian Readership Survey. This comes on the back of the growing dominance in the country of Hindi language newspapers – four of the five most widely read newspapers in the country are in Hindi, a language that is spoken by 41 per cent of the country’s 1.2bn people

According to Robin Jeffrey, an academic and author of India’s Newspaper Revolution its success can be put down to politics and consumer capitalism.

“Politicised people seek information. Politically mobilised classes have expanded – [such as] the Bahujan Samaj Party [which represents lower caste groups],Proprietors and advertisers at the same time have sought more eyes across their products so they have localised content and pushed newspapers into the countryside.”

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