Thursday, September 17, 2009

Ziltch-that's the value of newspaper's digital content

So according to Steve Outer,the digital content of a newspaper is worth.....nothing.

Writing at Editor and Publisher

he says that whilst there is some value for advertisers

who will pay to get in front of the audience assembled to consume the content.


for the ordinary person

consumers paying for news stories online, or on mobile phones, via micro-payments or subscriptions? Not likely


Steve explains further on his blog

my main point is that whether online or on mobile devices, news publishers need to figure out how to offer something that’s tangible, not ephemeral. Selling fleeting digital news stories is a non-starter. The mobile platform offers some alternative opportunities.

1 comment:

Gregory said...

Since we all know that we can find any up to date information directly on the internet more and more faster than newspaper it self.