Friday, October 23, 2009

Absolute will stream

Absolute Radio becomes the first commercial radio station to produce monthly online listening figures based on its streaming logs.

Acording to this report from New Media

Adam Bowie, head of strategy and planning, said on the company blog that the stats were not meant to replace alternative traffic figures, “It should be noted that this certainly isn’t a replacement for RAJAR, the radio industry’s listening currency. While RAJAR includes a level of measurement of listening via different platforms, the methodology is completely different and it would be unfair to make direct comparisons between the two.”

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