This report in the Times suggests that
Senior executives said that Spotify could soon be “dead” if it continued to be available free and relied on advertising to fund the service.
In response to its founder's letter to the paper
Experts said that Mr Ek’s letter represented a plea to the music industry not to kill off the service, which is only a year old, with high royalty fees. Although the music industry believes it is well designed and useful in dissuading consumers from internet piracy, there is concern that the website cannot generate enough advertising revenue to pay for its music.
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