Wednesday, October 28, 2009

France cracks on with its free papers for 18-24 year olds

France announced the details behind its initiative to give free newspapers to all 18-24 year old yesterday.

Originally proposed earlier in the year by the French President Nicholas Sarkozy,the project called “My Free Newspaper,”intends to give away papers to young readers in an effort to turn them into regular customers.

Around 60 publications will be taking part.As well as the established dailies such as Le Monde and Le Figaro, they include a variety of local publications, as well as the Paris-based International Herald Tribune,and the global edition of The New York Times.

The costs will be shared by the newspaper industry and the French government.

30,000 people had already signed up for free subscriptions and a special Web site will be available soon to speed the process.

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