Guardian drops its America.com strategy

Rather surprising to see this report from Paid Content that Guardian News & Media (GNM) is abandoning its GuardianAmerica.com strategy.

I recall writing about this on the blog when the strategy first came out but as they point out

GuardianAmerica.com was The Guardian’s first big attempt to target the large U.S. audience it has found itself with online. It hired Michael Tomasky to edit the site from Washington, DC.
But the page was really only ever a breakaway index, aggregating U.S.-centric stories already found across Guardian.co.uk.