Thursday, October 15, 2009

HBO,Fast food and start up models to save newspapers

The Fast company has given its take on the business models designed to save the newspaper industry.(via Francois Nel)

It offers up what is calls

a)The HBO model where it should offer complex characters and provocative storylines worth paying for.

Newspapers,should also charge for premium, exclusive content -- instead of reprinting AP stories -- so that reporters can "stay on a beat long enough [to acquire better] information.


b)The fast food model-

News-papers need to identify their true jobs -- corruption watchdog? community calendar? -- and innovate around them.


c)The start up model-start ups try many things before refining what works and getting rid of what doesn't

newspapers designate several teams "to launch anythingthey agree is worth trying."

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