Only 11% of consumers said they paid for any online media and of those who did not currently pay, only a further 11% said they may begin any sort of subscription in the next 12 months.
Despite the fact that news organisations are considering charging for content,the report found little enthusiasm for paying for online news and also found that as more content goes on the net for free
Consumers are also spending less on traditional media; 28 percent respondents say they have reduced their purchases of print newspapers and magazines in favour of viewing free online content since the beginning of the recession; amongst those who had cut-back only 3 percent felt they would ever return to their pre-recession spending levels on these types of media.
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