New software to help You Tube build a revenue model

YouTube appears to be mastering the art of turning video piracy into revenue for itself and its partners. reports the New York Times this morning.

The big issue of how to turn this very successful enterprise into a profit making concern has baffled business minds for a long time.

With companies starting to request that You Tube take down the unauthorised clips from its site,it looked as thouigh nearly a third of its content could be lost.

However a deal

that will make it easier for many media companies to upload new content into YouTube’s reference library of copyrighted audio and video

is set to be announced

YouTube said it reached agreements with Harmonic, Telestream and Digital Rapids, three little-known companies whose software helps to convert video and audio content into the digital files that allow media companies to transmit shows on broadcast television, cable, the Internet and mobile phones.
By tapping directly into the systems of these companies, YouTube said it would be able to identify clips almost immediately after a program or live event. The system will also reduce the number of steps media companies must take to get their reference files, often called fingerprints, into YouTube’s system.