Saturday, October 24, 2009

Stern's vision of future broadcasting

Jeff Jarvis has been tuning into Howard Stern's radio show whilst running errands and managed to jot down what the shock jock thinks will be the future of broadcasting

Tomorrow I could go on the internet and start my own channel with my own subscribers. You’d be able to click and watch us on TV, watch us in the studio live, streaming. You’d be able to listen to us streaming. You’d be able to get us on your iPhone. You’d be able to do everything right at the click of the internet. I wouldn’t even need to work for a company. I’d be my own company… So true it’s ridiculous.


Interesting and probably true as Jeff says

On the internet, Stern would get the complete freedom he has long lusted after. He would share his revenue and value with no one but his staff. Now that we can listen to radio over the internet – on our internet-enabled phones – we can listen to him anywhere He would have direct relationships with his fans. He could charge them He could sell advertising in new ways. Fans could get him anywhere, anytime. If he’s smart – and he is – he could open up enough tidbits to go viral, letting his audience market him for free.

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