Women greater users of social media-opportunities abound?

Women are using social networking sites a lot more than men according to a study from information is beautiful.

Twitter,facebook,ning and friendsfeed all show that the proportion of women using the sites are higher than men and sites such as Myspace and Bebo show even higher figures.

As Gina Chen writes over at Nieman

it’s important to understand the demographics of each social network because “news organizations — especially newspapers — have struggled for years to attract as many female readers/users as they do with males.

and adds that for

news organizations the question is not really why do women get social media but what does that mean for attracting women readers? If news organizations can answer that second question, they will stand to gain readers — and money — for sure.