You Tube now has the chance to become a VOD destination

Great news that channel 4 have announced that they have signed a deal with You Tube to to make hundreds of its homegrown shows available on demand.

The Independent reports that

the broadcaster's original, commissioned programmes will be added to the site in the coming months, plus 3,000 hours of archived shows.
Programmes will be seen in full and free-of-charge, but the service will be supported by advertising.

The deal now means that as Paid Content say

So YouTube now has one of the four key UK broadcasters’ names to wave in negotiations with the other four, a real platform from which to negotiate for content that would make it a real TV VOD destination.