Tuesday, November 17, 2009

It's people's attention and not information that is scarce

There has been a great deal of reaction to Times Editor James Harding's comments about his paper's paywall strategy.

Straight on the case is the Guardian's Kevin Anderson who says that

referring to the media economics of the 18th century to build or justify a strategy for the 21st is clearly ludicrous. Paper in the 18th century was an expensive thing and steam presses hadn’t been invented. Information was scarce and could fetch a premium.

Kevin adds that

In the age of the internet, information is not scarce. Opinion isn’t scarce. People’s attention is scarce.

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