Monday, November 30, 2009

The model is well and truly bust

The fall of Borders may be underway in the UK but as the New York Times says today

Calvinistic ideals are no match for macromedia economics that have vaporized significant components of the business model that drives traditional publishing.

I was reading the Economist at the weekend and their synopsis was that

media is diverging into blockbusters and niches—with everything else struggling.

Technology was expected to assist the small publisher/artist/writer reach his audience cheaply and efficiently but instead

The loser in a world of almost limitless entertainment choice is not the hit, but the near-miss.

Now it seems that unless you have a blockbuster or celebrity,you are unlikely to reach the mass audience as the message becomes more and more crowded.Instead niche is the way forward,low but targeted audiences.

Certain stalwart brands will survive and even thrive because of a new scarcity of quality content for niche audiences that demand more than generic information.

But back to the New York Times,

The most popular books of the holiday season have become cat toys in a price war between online and offline retailers. Newspapers still hang onto a portion of seasonal ads, but the retail chains that place them have consolidated into a much smaller cohort, and much of their spending is bifurcated between old and new media marketing. Magazines intended to help the reader primp for Christmas parties are, in many cases, half as big as they were just a few short years ago.

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