The simplest flaw in the MicroFox's strategic logic? MicroFox is trying to create artificial scarcity instead of value. That might have worked in the 20th century, but in a hyperconnected world, creating artificial scarcity kills orthodox businesses dead. That's because though MicroFox can block Google, there's no way to block people from using Google to find stuff that doesn't suck. Artificial scarcity is usually a one-way ticket to oblivion, as people simply defect to better alternatives.