Monday, November 09, 2009

Video on demand and advertising on demand for Sky

It appears that Sky are rolling out targeted advertising on its online video platform, Sky Player.

According to New Media age,

Sky AdSmart will target subscribers with pre- and mid-roll ads around on-demand content based on their postcode, TV package and information from third parties
,adding that

In an email to subscribers sent today, Sky read, “In future, the advertising you see on Sky Player may be better tailored to your interests. The new system, which is called Sky AdSmart, uses customer information to replace some general adverts with ones which we believe to be more relevant to viewers’ potential preferences and interests.”

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